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How Are Super Bowl Tickets Distributed?

How are Super Bowl tickets distributed? The Super Bowl is the National Football League’s (NFL) championship game—the biggest and most important game in the United States. As of now, the NFL is divided into several conferences. The conferences have bowl games to determine their various champions, and the Super Bowl is held to determine the champion of the regular season each year.

The event is considered an American holiday, and is actually the second biggest day for food consumption in the U.S., following only Thanksgiving. The Super Bowl in 2010 was the most watched television event in history, with about 106.5 million viewers tuning in.

Due to the massive amount of people watching, commercial time for the Super Bowl is at a premium. The Super Bowl is now also a huge advertising event, where companies launch new campaigns and showcase their funniest or most inventive commercials that are often discussed in the days after just as much as the actual game, if not more.

Coming about Super Bowl tickets is quite difficult and requires a large amount of dedication, both economically and time-wise. As of now, only one percent of Super Bowl tickets are accessible to the general public. As most people will search for tickets on the Internet, there are a multiplicity of scamming sites. In fact, about half of the tickets brought to the event every year are fake. It is imperative to make sure that sellers are legitimate and that tickets are in fact, real.  

How Are Super Bowl Tickets Distributed?

If the public can only access one percent of the tickets, where do the rest of the tickets go? The NFL is given about a quarter, or twenty-five percent of the tickets and usually distributes the tickets to its affiliated companies. Following this, the competing teams in turn are each given 17.5% of the tickets.

Teammates give tickets to their families, friends, sponsors, investors, politicians, employees and so forth. After the teams have figured out who is getting tickets, they give any left over tickets to long-standing fans. These fans typically have season passes and placed advances on Super Bowl tickets well before they even knew if their team would make it to the big game.

Many fans will place advances when they first buy their season tickets, although some will wait as long as the playoffs, which is a few weeks before the Super Bowl, and still manage to get tickets. About seventy-five percent of the tickets are distributed to the remaining 30 NFL teams.

The stadium in which the Super Bowl is played changes every year, but the stadium typically holds about sixty to seventy thousand people. This means that less than a thousand tickets are available for regular football fans to buy. Considering that there are millions and millions of people who would want to go see the Super Bowl, demand is very high for these few tickets.  

How Do Regular People Get Tickets?

How are Super Bowl tickets distributed? For ordinary people who don’t have NFL or media affiliation, there exists a lottery with the NFL where they draw for tickets. Entries are accepted from February to June the year before the Super Bowl game.

Only one request per address is accepted and if the name is drawn, the winner will have an opportunity to purchase two tickets. Failing this, making contact with acquaintances who have season passes to one of the competing teams can be a way to get tickets, depending on whether or not the pass holders in question can get them.

Ticket brokers and concierge services are another way to score tickets, but expect to pay top dollar for the service and the tickets. Finally, web sites like stubhub.com and eBay are an option but must be approached with caution to avoid being scammed.

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